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November has long been recognized as Children’s Grief Awareness Month—a time dedicated to increasing understanding and support for young people who are grieving. This year’s “Flip the Script” campaign builds on that mission by challenging common narratives surrounding childhood bereavement and encouraging individuals and communities to reflect on their responses to grief, adopting approaches that foster empathy, understanding, and meaningful support.

This campaign aims to create a more understanding and supportive environment for these young people. By having open conversations, we can break down the stigma that often surrounds grief. Throughout the month, the National Alliance for Children’s Grief (NACG) and its partners lead efforts to provide educational resources, host events, and share stories highlighting the importance of grief awareness.

For the third year, this campaign was developed collaboratively with Dougy Center, Eluna, Experience Camps, Judi’s House, and the NACG. Together with everyone who participates in the campaign, we identify as the National Movement for Children’s Grief Awareness, and we hope you will join us.

Become a Partner

How to Flip the Script this November

Practice Flip the Script

Let’s Get Social! Share Flip the Script

Become a Partner

Resources from Steering Committee

Become a Partner in Flip the Script

Become a part of the campaign by sharing resources like graphics, social posts, and ways to flip the script.

What does it mean to participate? Participating individuals or organizations will:

Post at least once per week on your socials around one of the topics shared below. All posts are listed below. You can create your own graphics or use graphics shared below and on the NACG website.
Use the hashtags #ChildrensGriefAwareness #FlipTheScript #CGAM2026 #childhoodgrief in your posts
Tag NACG in your posts (@NACGnews, @childrengrieve on Instagram)

To access the form to join the National Movement for Children’s Grief Awareness and commit to these three actions, click on the “Become a Partner” button below. All partners will be listed at the bottom of this webpage. Templates, texts, scripts, and social tips for how to customize your posts are being provided in advance so you can prepare for the month.

We encourage you to interact with other grief organizations and partner posts throughout the month by liking, commenting or sharing posts to your story. Engaging with one another’s posts helps amplify our message to a larger audience.

Become a Partner