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Children’s Grief Awareness Month serves as a poignant reminder of the importance of acknowledging and supporting grieving children and their families. According to the JAG Institute’s 2023 Childhood Bereavement Estimation Model Report, an alarming statistic underscores the urgency of this effort: 1 in 12 children, or approximately 6 million children, in the United States will experience the death of a parent or sibling by the age of 18. The profound impact of this loss cannot be understated.

In recognition of Children’s Grief Awareness Month this November, the National Alliance for Children’s Grief (NACG) is coming together with its dedicated members to “flip the script” on grief. What is Flip the Script? Flipping the Script references a shift in perspective or a change in the way a situation is typically handled. When someone “flips the script,” they are taking a different approach, and this November, we will work together to flip common grief scripts honoring Children’s Grief Awareness Month. We know that many of the traditional expressions of sympathy can be unhelpful or even hurtful to grievers.  Join us as we inform, encourage, and support individuals in this journey.

This campaign was developed collaboratively with Dougy CenterElunaExperience CampsJudi’s House, and the NACG. Together with everyone who participates in the campaign, we are identifying as the National Movement for Children’s Grief Awareness, and we hope you will join us.

How to Flip the Script this November

Practice #FliptheScript


Hover over the boxes below to learn how to flip the script based on what we may say, already listed in the box.

"Your [person] wouldn’t want you to be sad."

"It is okay that you are feeling sad. We can talk about it if you want."

"I completely get what you're going through."

"Grief is different for everyone. What has it been like for you?"

"You need to be strong."

"You might feel like you need to be strong, but you don’t have to be with me."

"You must be so sad and really miss your person."

"I don’t know what you’re going through, but I want to listen if you want to share."

"Everything happens for a reason."

"When people die they can leave a space in our life. What’s something that’s comforting right now?"

"The holidays must be so hard for you."

"I’m so happy to see you. I know the holidays can be hard after someone dies."

Social Graphics:

Click on the image for to download or click HERE to download all graphics. The full social media toolkit can be downloaded HERE.

This toolkit includes everything you will need to share the scripts in your social posts throughout the month. 

Become a Partner in Flip the Script

Become a part of the campaign by sharing resources like graphics, social posts, and ways to flip the script.

What does it mean to participate? Participating individuals or organizations will:

  • On the dates listed on the scripts, post the flip for that day on your social media. All scripts are shared in the partner toolkit You can create your own graphics or use graphics shared on this page. (We will add to these across the month of October)
  • Use the hashtags #flipthescript and #childhoodgrief in your posts
  • Tag NACG in your posts (@childrengrieve)

To access the form to join the National Movement for Children’s Grief Awareness and commit to these three actions, click on the “Become a Partner” button below. All partners will be listed at the bottom of this webpage. Templates, texts, and scripts are being provided in advance so you can prepare, but remember, we don’t share graphics until November 1!  We want to get the maximum impact in launching the campaign together.

Steering Committee: